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Year
2024
For the longest time, Democrat presidential candidates have been able to enjoy significant support from Latinos ahead of an election. However, current polls and sentiment are not painting a pretty picture for President Joe Biden among Hispanic voters.
A recent poll shows Biden, who won approximately 65% of Latinos in 2020, trailing former President Donald Trump by 5% (39%-34%) among Latinos.
The irony is that the same demographic that aided Biden’s win in 2020 might be the one to deliver him a loss in 2024.
However, Republicans cannot take a victory lap just yet. A lot of time and work is needed if they want to outright win the Latino vote in 2024.
The Latino population in the United States has been steadily growing, making up a significant portion of the electorate. According to the Pew Research Center, Latinos accounted for 13.3% of eligible voters in 2020, and this percentage is projected to rise in the coming years. As their demographic influence expands, so does their potential impact on electoral outcomes.
Several states like Florida, Arizona, Nevada, and Texas are already critical electoral states with a sizable Latino population, but other states are emerging as important states with a growing Latino electorate. They include states like Pennsylvania, Ohio, and even Wisconsin.
To win Latino voters, both political parties need to center their arguments on what they will do fix our economy. Polls have shown that the number one issue for Latinos heading into an election year is jobs and the economy.
Democrats need to make the argument that although Latino voters may not feel the effects just yet, President Biden’s economic policies will help lower-income and middle-class Americans live out the American Dream.
Republicans meanwhile need to say that the status quo is unsustainable and a dramatic course correction is needed. In short, Latinos cannot afford another four years of big government solutions.
Next, both political parties and all candidates need to better appreciate the diversity and nuance among Latino voters.
For example, Puerto Rican and Cuban voters are likely to have very different experiences than Mexican American voters when it comes to dealing with our country’s immigration system. Strong anti-communist messaging may not land the same way with Central American Latinos than it would with Venezuelan Americans.
By extension, Issues such as economic mobility, immigration, healthcare, and education resonate differently within the Latino electorate, requiring nuanced approaches to garner support.
However, successful outreach to the Latino community involves more than just recognizing its diversity. Political campaigns must invest in targeted and culturally sensitive strategies to engage Latino voters effectively. Grassroots initiatives, community involvement, and bilingual outreach efforts can bridge communication gaps and foster a sense of connection between candidates and the Latino electorate.
The significance of the Latino vote extends beyond individual states; it has the potential to influence the overall direction of national politics. Winning the trust and support of Latino voters can lead to victory in key swing states and ultimately determine the outcome of the election.
As the United States inches closer to the next election, President Biden, Democrats, and Republicans must recognize the transformative power of the Latino vote. Acknowledging the diversity within the Latino community, tailoring policies to address their concerns, and implementing effective outreach strategies are paramount. In a political landscape where every vote counts, the Latino electorate emerges not only as a demographic force but as a dynamic and influential voice that will help define the future of American governance.
Both political parties need Latino voters to win the White House and to control the U.S. Congress. But to do this, anyone running for office needs to make long-term investments to win over the trust – and ultimately the faith of millions of Latino voters who are looking for bold leadership to live out the American Dream.
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